Online presence is a pivotal ingredient to any businesses strategy, however the digital landscape is in a continual state of change so it’s essential to keep up with these changes to make sure your online visibility is optimised. Google releases between 500 and 600 updates every year, with the majority of them merely modifying their secretive search ranking algorithm. With Google being such a dynamic force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and essentially their profits.
User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and update their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. In reality, using out-of-date SEO techniques can lead to penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.
A large number of users are now opting to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same speed, approximately 50% of all online searches will be carried out via speech by the year 2020!
What this indicates for websites is that they should start blending more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase like “Where are the best Sydney restaurants near me?”
Link building has always been a valuable tool for SEO, and this will still be a pivotal component in determining SERP listings in 2018. Generating valuable links to credible websites is still the simplest way for Google to identify if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a fantastic strategy.
Despite this, the trend towards link building is now more long-term, so having links from sites related to your industry and referral traffic will be very valuable in the future.
Since 2015, online searches by mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is absolutely the time to start!
Accelerated Mobile Pages
Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will not surprisingly favour those with quicker speeds. In fact, Google has constructed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While traditional SEO techniques like link building will still be useful in 2018, there are other surfacing trends that Google is focussing on in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted customers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Perth on 1300 595 013, or visit their website for additional details: https://internetmarketingexpertsperth.com.au