SEO Tactics To Forget About in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s paramount for businesses to employ online strategies and tactics that enhance their exposure to customers that are actively looking for their products or services. Search Engines are without doubt the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to improve their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an effective investment that will heighten your exposure and conversion rates, or if used poorly, can cripple your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and popular SEO techniques from 5 years ago may result in your website being penalised today.
Instead of investigating the top SEO tactics that website owners should be committing to, we’re instead going to examine the top SEO techniques that will actually penalise your website and therefore should be totally ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a standard mistake that many website owners make to try to raise their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can instantly identify how many times a keyword has been used and will penalise websites for unnecessary keyword stuffing. Instead of keyword stuffing, website owners should fixate their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO technique since the start of SEO, and its proficiency as an SEO tactic has evolved fairly quickly ever since. Whilst link building is still amongst the leading three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links highly as a ranking signal given that links are a public promotion which correlates with valuable information on a website.
Aggressive link building happens where links are gathered in a fabricated way. Examples of this is where links are deposited in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of folks still believe to be effective is excessive internal links. There is a general misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The purpose in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a vital role in SEO, so it’s important not only to pinpoint any technical issues that may impair your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a reliable way to maximise your SEO, and this can be done largely with the image filename and alt attribute. For instance, instead of providing an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Furthermore, a typical mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a productive SEO strategy will boost a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continually changing and it’s paramount to keep up with these changes to grow in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last few years, contact Internet Marketing Experts Perth on 1300 595 013, or visit our website for more information: https://internetmarketingexpertsperth.com.au