The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Perth is still absolutely about keywords, but there certainly is one challenge that some providers face when they try to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will also help you discover which keywords operate well in your niche and boost your Website SEO Strategy. I recollect I think I devoted about a year obsessing about one particular keyword that, no matter what I did, I could not get on the very first page of Google. The explanation was simple; it was a word that comes under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will not ever rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Perth, it would be terrific if for anyone that searches for ‘Yamaha’ in Perth your site will show up but it probably won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could dominate all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Just remember – Your Website SEO Strategy is about making money, not where you appear in a Google search.

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